Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers (you) pay a fee each time their ad is clicked. The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. Mainly PPC is used on programs like Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also use Google Display Network which displays your ads on relevant websites your customers could land on.