Pay-per-click along with cost per impression and cost per order, are used to assess the cost effectiveness and profitability of internet marketing. Pay-per-click has an advantage over cost per impression in that it tells us something about how effective the advertising was.
Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.
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custom_css=”{`kc-css`:{`767`:{`button-style`:{`text-align|`:`center`}},`any`:{`button-style`:{`color|.kc_button`:`#2c3840`,`background-color|.kc_button`:`#ffbd00`,`font-size|.kc_button`:`14px`,`line-height|.kc_button`:`14px`,`font-weight|.kc_button`:`700`,`text-transform|.kc_button`:`uppercase`,`text-align|`:`center`,`padding|.kc_button`:`17px 35px 17px 35px`},`mouse-hover`:{`color|.kc_button:hover`:`#ffffff`,`background-color|.kc_button:hover`:`#0081d7`}}}}” _id=”567900″ icon=”__empty__” onclick=”__empty__”][/kc_column][/kc_row][kc_row use_container=”yes” _id=”745848″ css_custom=”{`kc-css`:{`any`:{`box`:{`padding|`:`55px inherit 80px inherit`}}}}” cols_gap=”{`kc-css`:{}}” column_align=”center” force=”__empty__” video_bg_url=”__empty__” video_mute=”__empty__” parallax_image=”__empty__”][kc_column width=”12/12″ video_mute=”no” _id=”744790″ video_bg_url=”__empty__” css_custom=”{`kc-css`:{`999`:{`box`:{`width|`:`100%`}}}}”][kc_title text=”T3VyIHByb2plY3Rz” type=”h2″ _id=”896119″ css_custom=”{`kc-css`:{`any`:{`title-style`:{`text-align|+.kc_title,.kc_title,.kc_title a.kc_title_link`:`center`,`margin|+.kc_title,.kc_title,.kc_title a.kc_title_link`:`inherit inherit 15px inherit`}}}}”][kc_divider style=”1″ icon=”sl-heart” _id=”418468″ css_custom=”{`kc-css`:{`any`:{`line`:{`border-color|.divider_inner`:`#0081d7`,`border-style|.divider_inner`:`solid`,`width|.divider_inner`:`70px`,`border-width|.divider_inner`:`2px`,`text-align|`:`center`,`margin|`:`inherit inherit 15px inherit`}}}}”][kc_column_text css_custom=”{`kc-css`:{`any`:{`typography`:{`text-align|,p`:`center`},`box`:{`margin|p`:`inherit inherit 40px inherit`}}}}” _id=”59091″]Our best works of the year
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label=”Percent price reduced” icon_show=”yes” icon=”nat-percentage-sale-discount-6″ wrap_class=”left_icon” css_custom=”{`kc-css`:{`any`:{`label`:{`color|h4`:`#f1f4f6`,`font-family|h4`:`Montserrat`,`font-size|h4`:`20px`,`line-height|h4`:`20px`,`text-align|h4`:`left`,`text-transform|h4`:`none`,`margin|h4`:`10px inherit 0px inherit`},`number`:{`color|.counterup`:`#ffbd00`,`font-family|.counterup`:`Montserrat`,`font-size|.counterup`:`30px`,`line-height|.counterup`:`20px`,`text-align|.counterup`:`left`,`margin|.counterup`:`10px inherit inherit inherit`},`icon`:{`color|i`:`#ffffff`,`font-size|i`:`34px`,`line-height|i`:`34px`,`padding|i`:`inherit inherit inherit 0px`,`margin|i`:`inherit auto inherit 0px`},`box-style`:{`background|`:`eyJjb2xvciI6InRyYW5zcGFyZW50IiwibGluZWFyR3JhZGllbnQiOlsiIl0sImltYWdlIjoibm9uZSIsInBvc2l0aW9uIjoiMCUgMCUiLCJzaXplIjoiYXV0byIsInJlcGVhdCI6InJlcGVhdCIsImF0dGFjaG1lbnQiOiJzY3JvbGwiLCJhZHZhbmNlZCI6MH0=`,`display|`:`inline`,`padding|`:`inherit inherit 30px inherit`}}}}” _id=”871979″][/kc_column_inner][/kc_row_inner][/kc_column][/kc_row][kc_row use_container=”yes” _id=”722845″ css_custom=”{`kc-css`:{`any`:{`box`:{`padding|`:`55px inherit inherit inherit`}}}}” cols_gap=”{`kc-css`:{}}” force=”__empty__”][kc_column width=”12/12″ video_mute=”no” _id=”917316″ css_custom=”{`kc-css`:{`999`:{`box`:{`width|`:`100%`}}}}” video_bg_url=”__empty__”][kc_title text=”T3VyIHByb2Nlc3M=” type=”h2″ _id=”167424″ css_custom=”{`kc-css`:{`any`:{`title-style`:{`text-align|+.kc_title,.kc_title,.kc_title a.kc_title_link`:`center`,`margin|+.kc_title,.kc_title,.kc_title a.kc_title_link`:`inherit inherit 15px inherit`}}}}”][kc_divider style=”1″ icon=”sl-heart” _id=”13282″ css_custom=”{`kc-css`:{`any`:{`line`:{`border-color|.divider_inner`:`#0081d7`,`border-style|.divider_inner`:`solid`,`width|.divider_inner`:`70px`,`border-width|.divider_inner`:`2px`,`text-align|`:`center`,`margin|`:`inherit inherit 15px inherit`}}}}”][kc_column_text css_custom=”{`kc-css`:{`any`:{`typography`:{`text-align|,p`:`center`},`box`:{`margin|p`:`inherit inherit 0px inherit`}}}}” _id=”188138″]How does pay per click work?
[/kc_column_text][/kc_column][/kc_row][kc_row use_container=”yes” _id=”162310″ cols_gap=”{`kc-css`:{}}” css_custom=”{`kc-css`:{`767`:{`background`:{`background|`:`eyJjb2xvciI6InRyYW5zcGFyZW50IiwibGluZWFyR3JhZGllbnQiOlsiIl0sImltYWdlIjoiJVNJVEVfVVJMJS93cC1jb250ZW50L3VwbG9hZHMvMjAxOC8wNC9wcm9jZXNzXzFfdi5wbmciLCJwb3NpdGlvbiI6ImNlbnRlciB0b3AiLCJzaXplIjoiY29udGFpbiIsInJlcGVhdCI6Im5vLXJlcGVhdCIsImF0dGFjaG1lbnQiOiJzY3JvbGwiLCJhZHZhbmNlZCI6MX0=`}},`any`:{`background`:{`background|`:`eyJjb2xvciI6InRyYW5zcGFyZW50IiwibGluZWFyR3JhZGllbnQiOlsiIl0sImltYWdlIjoiJVNJVEVfVVJMJS93cC1jb250ZW50L3VwbG9hZHMvMjAxOC8wNC9wcm9jZXNzXzFfaC5wbmciLCJwb3NpdGlvbiI6ImNlbnRlciB0b3AiLCJzaXplIjoiY29udGFpbiIsInJlcGVhdCI6Im5vLXJlcGVhdCIsImF0dGFjaG1lbnQiOiJzY3JvbGwiLCJhZHZhbmNlZCI6MX0=`},`box`:{`padding|`:`50px inherit 60px inherit`}}}}” force=”__empty__”][kc_column width=”25%” _id=”863957″ video_bg_url=”__empty__” video_mute=”__empty__”][ssc_iconbox template=”3″ icon_type=”icon” isize=”40″ bgr_type=”bgr_icon” bsize=”100″ title=”Research” _id=”677142″ icon=”nat-search3″ my-css=”{`kc-css`:{`any`:{`box`:{`width|`:`100%`},`icon`:{`color|.c_icon, .c_text`:`#ffbd00`,`font-size|.c_icon, .c_text`:`0px`,`line-height|.c_icon i, .c_img img, .c_text`:`96px`,`width|.c_icon, .c_img, .c_text`:`100px`,`height|.c_icon, .c_img, .c_text`:`100px`,`background|.c_icon, .c_img, .c_text`:`eyJjb2xvciI6InRyYW5zcGFyZW50IiwibGluZWFyR3JhZGllbnQiOlsiIl0sImltYWdlIjoibm9uZSIsInBvc2l0aW9uIjoiMCUgMCUiLCJzaXplIjoiYXV0byIsInJlcGVhdCI6InJlcGVhdCIsImF0dGFjaG1lbnQiOiJzY3JvbGwiLCJhZHZhbmNlZCI6MH0=`,`border-radius|.c_icon, .c_img, .c_text`:`90px 90px 90px 90px`},`bgr-icon`:{`color|.bgr_icon`:`#768188`,`text-align|.bgr_icon i, .bgr_img,`:`center`,`background|.bgr_icon i, .bgr_img, .bgr_no`:`eyJjb2xvciI6InRyYW5zcGFyZW50IiwibGluZWFyR3JhZGllbnQiOlsiIl0sImltYWdlIjoibm9uZSIsInBvc2l0aW9uIjoiMCUgMCUiLCJzaXplIjoiYXV0byIsInJlcGVhdCI6InJlcGVhdCIsImF0dGFjaG1lbnQiOiJzY3JvbGwiLCJhZHZhbmNlZCI6MH0=`},`title`:{`color|.title, .title a`:`#2c3840`,`font-size|.title, .title a`:`22px`,`font-family|.title, .title a`:`Montserrat`},`subtitle`:{`color|.subtitle`:`#768188`},`description`:{`color|.cont_box .description`:`#768188`,`line-height|.cont_box .description, .cont_box .description p`:`22px`}}}}” bgr_icon=”nat-sr6″ text=”__empty__” is_icon_link=”__empty__” icon_link=”__empty__” bgr_text=”__empty__” is_title_link=”__empty__” title_link=”__empty__” subtitle=”__empty__” link_text=”__empty__” link_url=”__empty__” el_class=”__empty__” hover-css=”__empty__”]Analyze your selling proposition and niche
[/ssc_iconbox][/kc_column][kc_column width=”25%” _id=”519241″ video_bg_url=”__empty__” video_mute=”__empty__”][ssc_iconbox template=”3″ icon_type=”icon” isize=”40″ bgr_type=”bgr_icon” bsize=”100″ title=”Planning” _id=”554849″ icon=”nat-bse-line-chart” my-css=”{`kc-css`:{`any`:{`box`:{`width|`:`100%`},`icon`:{`color|.c_icon, .c_text`:`#ffbd00`,`font-size|.c_icon, .c_text`:`0px`,`line-height|.c_icon i, .c_img img, .c_text`:`96px`,`width|.c_icon, .c_img, .c_text`:`100px`,`height|.c_icon, .c_img, .c_text`:`100px`,`background|.c_icon, .c_img, .c_text`:`eyJjb2xvciI6InRyYW5zcGFyZW50IiwibGluZWFyR3JhZGllbnQiOlsiIl0sImltYWdlIjoibm9uZSIsInBvc2l0aW9uIjoiMCUgMCUiLCJzaXplIjoiYXV0byIsInJlcGVhdCI6InJlcGVhdCIsImF0dGFjaG1lbnQiOiJzY3JvbGwiLCJhZHZhbmNlZCI6MH0=`,`border-radius|.c_icon, .c_img, .c_text`:`90px 90px 90px 90px`},`bgr-icon`:{`color|.bgr_icon`:`#768188`,`text-align|.bgr_icon i, .bgr_img,`:`center`,`background|.bgr_icon i, .bgr_img, .bgr_no`:`eyJjb2xvciI6InRyYW5zcGFyZW50IiwibGluZWFyR3JhZGllbnQiOlsiIl0sImltYWdlIjoibm9uZSIsInBvc2l0aW9uIjoiMCUgMCUiLCJzaXplIjoiYXV0byIsInJlcGVhdCI6InJlcGVhdCIsImF0dGFjaG1lbnQiOiJzY3JvbGwiLCJhZHZhbmNlZCI6MH0=`},`title`:{`color|.title, .title a`:`#2c3840`,`font-size|.title, .title a`:`22px`,`font-family|.title, .title a`:`Montserrat`},`subtitle`:{`color|.subtitle`:`#768188`},`description`:{`color|.cont_box .description`:`#768188`,`line-height|.cont_box .description, .cont_box .description p`:`22px`}}}}” bgr_icon=”nat-sr6″ text=”__empty__” is_icon_link=”__empty__” icon_link=”__empty__” bgr_text=”__empty__” is_title_link=”__empty__” title_link=”__empty__” subtitle=”__empty__” link_text=”__empty__” link_url=”__empty__” el_class=”__empty__” hover-css=”__empty__”]Make a prediction of campaign performance
[/ssc_iconbox][/kc_column][kc_column width=”25%” _id=”347423″ video_bg_url=”__empty__” video_mute=”__empty__”][ssc_iconbox template=”3″ icon_type=”icon” isize=”40″ bgr_type=”bgr_icon” bsize=”100″ title=”A/B Tests” _id=”153060″ icon=”nat-ab-split-test-2″ my-css=”{`kc-css`:{`667`:{`box`:{`margin|`:`0px inherit inherit inherit`}},`768`:{`box`:{`margin|`:`20px inherit inherit inherit`}},`any`:{`box`:{`width|`:`100%`},`icon`:{`color|.c_icon, .c_text`:`#ffbd00`,`font-size|.c_icon, .c_text`:`0px`,`line-height|.c_icon i, .c_img img, .c_text`:`96px`,`width|.c_icon, .c_img, .c_text`:`100px`,`height|.c_icon, .c_img, .c_text`:`100px`,`background|.c_icon, .c_img, .c_text`:`eyJjb2xvciI6InRyYW5zcGFyZW50IiwibGluZWFyR3JhZGllbnQiOlsiIl0sImltYWdlIjoibm9uZSIsInBvc2l0aW9uIjoiMCUgMCUiLCJzaXplIjoiYXV0byIsInJlcGVhdCI6InJlcGVhdCIsImF0dGFjaG1lbnQiOiJzY3JvbGwiLCJhZHZhbmNlZCI6MH0=`,`border-radius|.c_icon, .c_img, .c_text`:`90px 90px 90px 90px`},`bgr-icon`:{`color|.bgr_icon`:`#768188`,`text-align|.bgr_icon i, .bgr_img,`:`center`,`background|.bgr_icon i, .bgr_img, .bgr_no`:`eyJjb2xvciI6InRyYW5zcGFyZW50IiwibGluZWFyR3JhZGllbnQiOlsiIl0sImltYWdlIjoibm9uZSIsInBvc2l0aW9uIjoiMCUgMCUiLCJzaXplIjoiYXV0byIsInJlcGVhdCI6InJlcGVhdCIsImF0dGFjaG1lbnQiOiJzY3JvbGwiLCJhZHZhbmNlZCI6MH0=`},`title`:{`color|.title, .title a`:`#2c3840`,`font-size|.title, .title a`:`22px`,`font-family|.title, .title a`:`Montserrat`},`subtitle`:{`color|.subtitle`:`#768188`},`description`:{`color|.cont_box .description`:`#768188`,`line-height|.cont_box .description, .cont_box .description p`:`22px`}}}}” bgr_icon=”nat-sr6″ text=”__empty__” is_icon_link=”__empty__” icon_link=”__empty__” bgr_text=”__empty__” is_title_link=”__empty__” title_link=”__empty__” subtitle=”__empty__” link_text=”__empty__” link_url=”__empty__” el_class=”__empty__” hover-css=”__empty__”]Compare different designs and advertising
[/ssc_iconbox][/kc_column][kc_column width=”25%” _id=”54802″ video_bg_url=”__empty__” video_mute=”__empty__”][ssc_iconbox template=”3″ icon_type=”icon” isize=”40″ bgr_type=”bgr_icon” bsize=”100″ title=”Analysis” _id=”643010″ icon=”nat-laptop-profits-graphics-research” my-css=”{`kc-css`:{`667`:{`box`:{`margin|`:`0px inherit inherit inherit`}},`768`:{`box`:{`margin|`:`20px inherit inherit inherit`}},`any`:{`box`:{`width|`:`100%`},`icon`:{`color|.c_icon, .c_text`:`#ffbd00`,`font-size|.c_icon, .c_text`:`0px`,`line-height|.c_icon i, .c_img img, .c_text`:`96px`,`width|.c_icon, .c_img, .c_text`:`100px`,`height|.c_icon, .c_img, .c_text`:`100px`,`background|.c_icon, .c_img, .c_text`:`eyJjb2xvciI6InRyYW5zcGFyZW50IiwibGluZWFyR3JhZGllbnQiOlsiIl0sImltYWdlIjoibm9uZSIsInBvc2l0aW9uIjoiMCUgMCUiLCJzaXplIjoiYXV0byIsInJlcGVhdCI6InJlcGVhdCIsImF0dGFjaG1lbnQiOiJzY3JvbGwiLCJhZHZhbmNlZCI6MH0=`,`border-radius|.c_icon, .c_img, .c_text`:`90px 90px 90px 90px`},`bgr-icon`:{`color|.bgr_icon`:`#768188`,`text-align|.bgr_icon i, .bgr_img,`:`center`,`background|.bgr_icon i, .bgr_img, .bgr_no`:`eyJjb2xvciI6InRyYW5zcGFyZW50IiwibGluZWFyR3JhZGllbnQiOlsiIl0sImltYWdlIjoibm9uZSIsInBvc2l0aW9uIjoiMCUgMCUiLCJzaXplIjoiYXV0byIsInJlcGVhdCI6InJlcGVhdCIsImF0dGFjaG1lbnQiOiJzY3JvbGwiLCJhZHZhbmNlZCI6MH0=`},`title`:{`color|.title, .title a`:`#2c3840`,`font-size|.title, .title a`:`22px`,`font-family|.title, .title a`:`Montserrat`},`subtitle`:{`color|.subtitle`:`#768188`},`description`:{`color|.cont_box .description`:`#768188`,`line-height|.cont_box .description, .cont_box .description p`:`22px`}}}}” bgr_icon=”nat-sr6″ text=”__empty__” is_icon_link=”__empty__” icon_link=”__empty__” bgr_text=”__empty__” is_title_link=”__empty__” title_link=”__empty__” subtitle=”__empty__” link_text=”__empty__” link_url=”__empty__” el_class=”__empty__” hover-css=”__empty__”]Analysis of result, click cost reduction and conversion rate optimization
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